Wasted Time. Wasted Money. Wasted Hope.

Wasted Time. Wasted Money. Wasted Hope. Part 2. Here are some marketing techniques that almost always fail.
Advertising Key Words
Logic: “I’ll secure a really interesting domain like denver401k.com or rolloverspecialists.com, I’ll buy some Google Ad Words and I’ll only have to pay a couple bucks for every lead that comes in. If I only get one client out of it, it’ll be worth it.”
Why It Doesn’t Work: You’re hoping to find wealthy investors ($200k+) who are sophisticated enough to use the web, but too unsophisticated to ask friends or professionals for a referral to a financial advisor. I wouldn’t bet on finding them.

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