Tip of the day …

Are you marketing only when you have the time and/or as it’s convenient? Do you send out communication (to clients or to prospects) only when/if you happen to think of it?

Marketing is a marathon, not a sprint. These days “one hit” marketing doesn’t often work. MAKE THE TIME to sit down and develop a marketing plan. Carefully create your strategy. Figure out exactly what needs to happen (and when), then stick to the structure of your plan.

Remember … success doesn’t often fall in your lap. The most successful marketers I know plan carefully and remain committed.

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