Five Great Client Appreciation Events

Client Appreciation Events may seem like a no-brainer, but experienced professionals know that they are effective tools for keeping your name on the tip of a client’s tongue. Keep these five great event ideas in mind, or perhaps they’ll help to spark some creative ideas of your own.

The Holiday Party
Whether it’s dinner in the private room of a fine restaurant or hors d’oeuvres and music in a hotel ballroom, the holidays are a fine time to show your clients your appreciation for their business. Small party favors and/or games may keep things lively. Don’t forget how important scheduling is this time of year; hold the event early in December, so as not to conflict with travel plans. If your clients have visiting relatives, invite them as well! Keep in mind that December isn’t the only month of the year associated with celebration. An Independence Day barbecue under local fireworks can be a memorable and relatively simple event for your clients and their families.

The Retirement Party
It’s an exciting time that your clients have been working for their entire professional lives, and something you’ve likely had a big part in securing for them. If they are already being feted with a big party by their colleagues, get creative with options like a golf trip or a wine tour. If appropriate, throw an annual celebration with your retiring clients as the guests of honor, and invite all your clients to attend. Inviting your other clients and prospects to such an event can put them in a mind to talk about their own retirement options.

The Anniversary Party
If you’re looking at the calendar and realizing that you’ve been in business for a while, it may be time to consider an anniversary party. Reminding your clients that you’ve been on the job, helping people for a long time will remind them that you are here to stay, and that you’re going to be around to help them, their friends, and their families. 25 year, 20 year, 15 year, 10 year … even the first anniversary of being in business can be cause for celebration.

The Educational Event
Such an event should not be combined with any of the above, but you still want to make it a fun and engaging time for your clients. A lecture and a few sandwiches probably won’t cut it. Fine dining in a comfortable atmosphere, or, if you have the resources, a weekend getaway can give your clients time to relax before they direct their full attention to your informative and worthwhile seminar. Mixing business with pleasure is the proverbial spoonful of sugar.

The Sports Event
Few Americans live more than a few hours from a stadium where professional sports are played, and even people who don’t follow sports are known to enjoy the thrill and excitement of a live game. Don’t forget that many cities also have minor league baseball teams; a summer day at the ballpark can be fun and surprisingly affordable when you’re entertaining clients with young children.

There are many different routes a Client Appreciation Event can take, and just reading through these suggestions may have inspired ideas specific to your area and your own clientele. As I said, get creative and make these events count!

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