Holiday Client Appreciation Event Ideas

In my previous blog post, I spoke to you about Client Appreciation Events and I mentioned Holiday-themed CAEs. Here are some more ideas for these events as you begin planning.

Traditional: Your clients and prospects will really appreciate a full-on holiday experience. If you have the resources, make the event seem like a Christmas card come to life. If you get snow in your part of the world, sleigh rides are unforgettable. Carolers in traditional Victorian garb give everyone a warm feeling, like the Charles Dickens story come to life. Even hiring a bus or limousine service to take everyone on a tour of the local Christmas lights after dinner can be a fun and enjoyable experience.

Let’s get out of the house: While winter’s a time for cozy homebody comforts, it’s also the middle of two major sports seasons. Think about a suite with your nearest NBA or NHL franchise. Or maybe a ski trip is more in line with your clients’ active lifestyles. Even renting a movie theater for a special screening of the latest blockbuster or a family favorite can be a nice surprise for everyone.

Honor everyone during the holidays: You should know your clients well enough to understand their various traditions and backgrounds… so introducing themes from several holidays to your event can make for an even more engaging and poignant evening, even for those who don’t share those traditions. You want to make sure everyone is recognized and honored, and that means more than just putting some inexpensive religious or spiritual objects/symbols in a corner… take time to learn the traditional greetings for each holiday your clients and prospects observe, and research their traditional foods and customs. If you’re based in a larger city, this is an absolute must, and it may prove easier than you think.

Food, glorious food: Regardless of what route you take, make sure that a quality meal is part of the event. Don’t be afraid to get creative and leave an impression. Remember that presentation is just as important as flavor, so make your expectations clear, whether you make use of a restaurant or caterers. If you hire musicians, make sure that their performance isn’t too loud or disruptive during the meal.

Beyond December: Don’t forget that holidays happen throughout the year. A Fourth of July barbecue… a Valentine’s Day concert… even a costume party on Halloween can be a fun and entertaining event for the people you do business with.

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