Your Social Media Presence

Social media has become so ubiquitous that it’s getting harder to remember life before we were liking, tweeting, and reposting. If you’re online for your business, you know that it’s more than George Takei and cat pictures; social media is an opportunity to reach clients and potential clients when they are relaxed and looking for something interesting to think about.

Previously, I’ve talked about your internet presence as a first impression and last summer I talked about getting the most out of social media. Let’s take these thoughts further. As I see it, your job is to start a conversation and keep it going. This doesn’t mean responding to every post, like that loud guy at the party who has an opinion or comment about everything. Don’t just talk. Listen. Monitor. Pay attention. If someone posts about a new child or a grandchild, this gives you the information that this person may be thinking about starting a savings plan for college. If someone reaches a particular milestone birthday, that may be an indication that it’s time to have a conversation about their retirement savings, or maybe even legacy planning.

Don’t put your business in the street. I can’t think of anything less appealing than seeing some professional post: “Happy 75th Birthday, Ned… Let’s get together and talk about your will!” Any social faux pas you can imagine has already been committed online and exists to be learned from. Using the information your community shares wisely means following up appropriately and privately – with a call or a letter; in the case of a new baby, think in terms of a greeting card.

You heard it through the grapevine. In decades past, newspaper reporters learned what stories would interest readers by hanging out in public places, talking to people and getting to know their thoughts, fears, and dreams. In some ways, social media has become the new barbershop or diner counter. By keeping an eye on what your connections talk about, you know what sorts of articles to share and what sort of information will be considered useful and welcome.

Brevity is the soul of wit. Meaning, in this case, when you are sharing an article or making a statement, be as clear as you can, using the fewest words possible. While Facebook allows for longer posts than Twitter, I suggest using a “Twitter guideline” for all of your social media postings: If it takes longer than 140 characters (one Twitter post) to share the important idea, you’re rambling. (Twitter shortens the link itself, so don’t worry about that.) Share the statistic you think is important, or the meaningful moment in the piece, and move on. If you don’t, you’ll find that folks will start quietly unfollowing you.

A graphic speaks a thousand words. Social media is a visual medium. Whether it’s sharing cartoons or pictures of the last family gathering, images draw the eye and take up real estate in the news feed. They also get shared. Posting articles is great, but if you want to get a clearer point across, an image file showing a statistic or pertinent quote is better. Make sure the image is clean, attractive, professional looking, and well-sourced. Your connections will appreciate the fast and pertinent “snapshot” information and look to you as the person they want to speak to when they need a professional’s guidance.

Marketing.Pro has solutions for each of these scenarios. Whether it’s sending off a greeting card or professionally written letter in response to a life event, or providing interesting social media content, offers you a one-stop solution for creating and continuing your social media conversations. In addition to well-established social media posts, featuring interesting articles on today’s issues, you can also find (new) Social Media Graphics: Quotes from newsmakers, interesting statistics, and even holiday greetings. Social Media is a vital part of any business plan, so it’s important to have a resource that will help you with your communication needs.


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