Keeping Your Client Appreciation Events Interesting for Everyone

There is an unwritten social rule that we should be inclusive whenever possible. It’s important, then, to select events that will be interesting and compelling to the majority of your clients. Here are some tips for planning events with the widest audience in mind:

Ask Questions – This isn’t Perry Mason; nobody’s going to yell at you for asking leading questions. You should be taking the time to get to know your clients, anyway, with questions like “Do you (and your spouse) golf?”

Tip Your Hand – The easiest way to gauge interest is to just let the clients know what you are planning. “I’m thinking of having a skybox event at an NBA game this year and I want to know who’s interested. Does your family like basketball?” If they are in love with the idea, you’ll find out.

Vary Your Events – While you might do an annual Holiday party, avoid having the same event calendar every single year. For example: shredding parties are popular, but if you had one last year, you might not have as much enthusiasm another other this year.

We All Have Different Tastes – Of course many women love sporting events and many men enjoy the theater, but too much of one type of event might leave one spouse cold. Remember that you are cultivating a professional relationship with both partners.

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