Book Talk

Talking about what you’ve been reading is a great way to start a conversation via social media. Here are some pointers for bringing up the books that you’re reading via Facebook, Twitter, and LinkedIn.

  • What kinds of books?
    It shouldn’t surprise people that you might talk about books that relate to your industry. There are many books about retirement, finances, investing, and lifestyles which are related to your services. Your job is to find the books that are interesting, entertaining, and most relevant to your followers.
  • Talk back to the reviewers.
    Find reviews of the books you’re reading and share them, with a brief summary of where you agree or disagree with the reviewer. Avoid user reviews, i.e. the product reviews you find on Amazon. Favor reviews posted by traditional media. YouTube videos of conversations with the author are also a great resource.
  • But what if I’m reading?
    An award-winning novel? A mystery? The latest biography? History? Not everything you talk about has to be relevant. In fact, mixing it up is a good thing; it shows people that you’re well-rounded, and it keeps them paying attention when you’re doing something related to your business.
  • Know your community.
    There are certain books that you might not want to discuss. I’m not just talking “adult situations” here; there are a number of books, even those related to financial matters, which take political and religious points of view. A good rule of thumb when sharing about a book is to ask yourself: Who am I excluding when I’m talking about this book? You know your community best, so put that knowledge into practice.
  • Keep it lively, but respectful.
    If you’re a reader, this is a great way to connect with well-informed, educated people within your community. It might lead to meet-ups, book clubs… whatever you have the bandwidth to take part in. Just remember that people do get excited about topics they are passionate about. By keeping a friendly tone, you can show leadership by maintaining the cool even when folks get passionate or argumentative. This leadership will earn respect and, in the long run, win you business.
Advertisements

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: