Navigating the DOL Fiduciary Ruling

November 16, 2016

Advisor discussing retirement plan

If you’re a Financial Professional, or work in any capacity in the Financial Industry, you’re no doubt aware of the recent new Department of Labor rule relating to retirement plan accounts. While there are rumors that the incoming administration may revisit or eliminate the new requirement – that all Financial Professionals helping retirement savers will be held to a fiduciary standard – nobody ever accused Washington D.C. of doing anything in a timely manner. The change is not scheduled for full implementation until 2018, so there is certainly time for the slow churn of politics. For now, though – the industry is preparing for the change.

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Client Categories and Segmentation

October 26, 2016

segment

You’ve probably heard a great deal about “segmenting” your clients, meaning to divide them into different groups. Doing this can help make your contact with these individuals count, and improve relationship nurturing.

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Meet the MarketingPro Family

October 20, 2016

compilation

Did you know MarketingPro has a WORLD CHAMPION in our family?  We do!  Introducing… Mandy Davidson.

Mandy set a goal at a young age to become a World Champion in the Morgan horse show.  She and her horse, Shenan, worked hard together for years.  Then in 1989, she and Shenan became the English Pleasure World Champions (13 and under).  In 1987 and 1991 they were the Reserve World Champions!

Mandy has been with MarketingPro as a Sales & Training Specialist for two years.  She is passionate about helping our clients and loves to see their practices thrive when they use MarketingPro.

Mandy is engaged to Sean Miller, entrepreneur and owner of a Minuteman Press located in Escondido, California.  We wish them the best of luck in their upcoming nuptials!

 

Mandy’s Words of Wisdom:

Facebook is an amazing asset, statistically it is the largest Social Media platform, that allows you to reach out to not only your clients but also their friends and their friends friends.  When a client likes a piece you have posted and share it, now you have touched not only your clients but also all of their friends in Facebook.  Thus leading you to more exposure because those friends can trace back to where the post originated and now start to follow you.  Give me a call we can talk more about Facebook.

Contact Strategies – Building an Effective Client Contact Campaign

October 19, 2016

How to develop and execute a powerful client communication strategy to maintain and grow your financial services practice.

How often are you in communication with your clients? Three or four times a year? What about prospects … do you contact them once or twice and that’s it? If so, you are not keeping up the kind of contact campaign you probably should be. Further, you could be missing out on client generation and income potential.

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Holiday Cards

October 12, 2016

Holiday Card

Holiday cards are likely on your to-do list for the coming months. You probably make several connections with your clients through the year, but next to sending them a birthday card, this is the big one. As such, remember that sending a holiday card is always a personal gesture, one done out of kindness and in good spirits. So get involved and make it a reflection of you and the relationship that you have with your clients and business connections.

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What Do Millennials Want?

September 28, 2016

MarketingPro - What do Millenials Want

The mystery of how to direct your business to the so-called “millennials,” the first adults of the 21st century, continues. While every new generation means a new rulebook, finding the path is complicated by new technology and changing social attitudes. Here are three easy tips for attracting and maintaining a presence in their lives.

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Boundaries with Clients

August 3, 2016

Bride And Groom Celebrating With Guests At Reception

If you’re holding client appreciation events, it goes without saying that you’ll be inviting your clients. But how often should you invite clients to your own personal events? And how often should you accept invitations to their events? Are weddings, birthdays, and holiday gatherings an appropriate place to celebrate alongside your clients? You want to distinguish your time from client time. Chances are that many of your clients may feel awkward or out of place at an event you are sharing with your family and loved ones. The same goes for you attending their event.

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Sharing Photos on Social Media

May 17, 2016

Photography has come a long way in a short period of time, thanks to the digital camera that now inhabits nearly every smartphone, tablet computer, or other device. This convenience has offered many new avenues for communication, notably via social media. But not all photos should be shared. Here are some practical tips for regulating photo-sharing on social media.

Always ask first. You always want to give people the expectation that their picture might be taken, whether it’s at a client event, work function, or some other circumstance. It gives people a chance to straighten their hair, apply makeup, or simply let you know that they’d rather not have their photo taken. Some people don’t mind having their photo taken, but would rather it not be shared. Police and officers of the court are often very discrete about being photographed with family and loved ones, so be mindful and respectful of that.

How does this promote my business? If you are taking these photos with the intention of sharing them on your various Social Media presences, be sure to ask yourself how this furthers your business. For example, depending on the client event, dozens or hundreds of photos could be taken. Sharing all of them, or even most of them, will likely flood the feeds of your followers and annoy them. Pick one photo that exemplifies that everyone had a great time at your event.

Spotlight local businesses and charities. It’s possible that you have a few local businesses among your clientele. Make it a regular feature to spotlight them in your social media posts. This demonstrates your involvement in the community and gives these businesses the incentive to send potential clients your way. Just drop them an email and let them know that you’d like to come in and snap a picture with them while buying lunch, shopping, or whatever the business may offer.

In some cases, it may also be appropriate to share your involvement with community events, school fundraisers, and other charity involvement you may have. Know your base, though; religious or political events always have the potential to alienate some potential or existing clients, even in a relatively “harmless” context.

Tagging people in photos. In most circumstances, I’d suggest avoiding this altogether. On Facebook, tagging can have the effect of sharing the photo automatically in the feed of the person you are tagging. It can create an awkward situation for the person being tagged. The better thing to do is to encourage people to tag themselves if they want. If you tag them in the comments section of the photo, as opposed to the photo itself, you can direct their attention to the photo without displaying it to their friends and followers.

Personal photos. Of course, you may be tempted to share your own family photos on a personal Facebook, or on Instagram. If your Broker/Dealer allows this, have at it! But, be mindful that not everyone wants to see you in your swimsuit this summer. Each of the social media outlets have different privacy settings that can allow you to regulate who sees what. If something is for just your family members or close friends, use those settings. Especially with something like Instagram, be mindful of who you allow access to your personal account.

Book Talk

March 14, 2016

Talking about what you’ve been reading is a great way to start a conversation via social media. Here are some pointers for bringing up the books that you’re reading via Facebook, Twitter, and LinkedIn.

  • What kinds of books?
    It shouldn’t surprise people that you might talk about books that relate to your industry. There are many books about retirement, finances, investing, and lifestyles which are related to your services. Your job is to find the books that are interesting, entertaining, and most relevant to your followers.
  • Talk back to the reviewers.
    Find reviews of the books you’re reading and share them, with a brief summary of where you agree or disagree with the reviewer. Avoid user reviews, i.e. the product reviews you find on Amazon. Favor reviews posted by traditional media. YouTube videos of conversations with the author are also a great resource.
  • But what if I’m reading?
    An award-winning novel? A mystery? The latest biography? History? Not everything you talk about has to be relevant. In fact, mixing it up is a good thing; it shows people that you’re well-rounded, and it keeps them paying attention when you’re doing something related to your business.
  • Know your community.
    There are certain books that you might not want to discuss. I’m not just talking “adult situations” here; there are a number of books, even those related to financial matters, which take political and religious points of view. A good rule of thumb when sharing about a book is to ask yourself: Who am I excluding when I’m talking about this book? You know your community best, so put that knowledge into practice.
  • Keep it lively, but respectful.
    If you’re a reader, this is a great way to connect with well-informed, educated people within your community. It might lead to meet-ups, book clubs… whatever you have the bandwidth to take part in. Just remember that people do get excited about topics they are passionate about. By keeping a friendly tone, you can show leadership by maintaining the cool even when folks get passionate or argumentative. This leadership will earn respect and, in the long run, win you business.

Reaching Out To Millennials

February 15, 2016

The current generation of young adults, the Millennials (people born between 1981-1996), are often seen as something of a riddle to their elders. When you consider that these young people have grown up in a wildly different world than even the generation before them, with so many notable technological and social differences, it’s easy to see why anyone might shrug their shoulders and ask “How do I get their attention?”

Fitness Clubs: Roughly one in five Millennials use a gym or exercise regularly. Maybe you should consider partnering with a local gym to offer discount group memberships. Or perhaps look into hiking and biking excursions. You likely have a natural area just right for this sort of outing somewhere nearby.1

LAN Parties: Millennials consume media like crazy. Some polls have them playing video games more than watching movies and sports combined. A LAN Party is where you gather a number of people with game consoles, laptops, and other platforms to take part in playing multiplayer video games. Normally attendees bring their own gaming console, but you may want to rent or borrow a device or two, just in case. Have lots of snack food available… these parties can go all weekend. Be sure to offer more than just the LAN Party as a diversion; even the most dedicated gamer needs a break! If you have an office, host it in your conference room, maybe on a weekend that coincides with a prominent game release. Do a short, 15-20 minute presentation before gaming begins. Now you have a number of young people with disposable income who know where your office is and what services you provide. You probably have one or two gamers on your staff or maybe in your family who can help advise and supervise the event.2,3

Student Debt Counselling: There is $1.2 Trillion dollars of student loan debt in the United States. You better believe that’s on the mind of a number of new college graduates. Bring in a guest speaker who talks about how to lower payments, and/or strategizes on how to resolve these burdens quickly and efficiently. You’ll probably get a number of Gen Xers and Baby Boomers in the mix, as well, as student debt is not merely a problem for the young.4

Social Media: Of course, most Millennials use some form of social media. If you aren’t already using Facebook, Twitter, and LinkedIn, get on that immediately, if your compliance allows. Also, keep in mind that Marketing.Pro offers compliance-approved social media content every week (text posts as well as image posts.) It also offers the option to automated social media campaigns. Regular posting shows that you are in touch and easily accessible, part of their neighborhood.

1-marketingcharts.com/television/what-do-millennials-like-to-do-with-their-free-time-29750/
2-entrepreneur.com/article/238294
3-wikihow.com/Host-a-LAN-Party
4-cnbc.com/2015/06/15/the-high-economic-and-social-costs-of-student-loan-debt.html