Posts Tagged ‘client marketing’

Client Categories and Segmentation

October 26, 2016

segment

You’ve probably heard a great deal about “segmenting” your clients, meaning to divide them into different groups. Doing this can help make your contact with these individuals count, and improve relationship nurturing.

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Boundaries with Clients

August 3, 2016

Bride And Groom Celebrating With Guests At Reception

If you’re holding client appreciation events, it goes without saying that you’ll be inviting your clients. But how often should you invite clients to your own personal events? And how often should you accept invitations to their events? Are weddings, birthdays, and holiday gatherings an appropriate place to celebrate alongside your clients? You want to distinguish your time from client time. Chances are that many of your clients may feel awkward or out of place at an event you are sharing with your family and loved ones. The same goes for you attending their event.

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