Posts Tagged ‘events’

Summer-Themed Client Appreciation Events

June 15, 2018

June Blog Image

As The Lovin’ Spoonful once noted, “Despite the heat, it’ll be all right.” Why not take advantage of Summer in the City (or anywhere else) by offering your clients a cool, refreshing outing? Here are some hot ideas:

Concert Series
Does your city offer a summer concert series? It’s not unusual for well-known musicians to play these venues, which are sometimes free to the public. Adding a catered meal and a few blankets and lawn chairs for a picnic will make it an event to remember. If it’s an unticketed event and you expect a large crowd, call the organizers and ask if there is a way to reserve a section. Becoming a sponsor for such an event might be an additional bonus, perhaps giving you a prime reserved spot for you and your clients, as well as your name and/or logo on the advertising.

Get Out of Town!
Why not a day trip? Chartering a bus for a tour of local natural beauty (the coastline, forests, even the mountains) could be a fun adventure. You could provide a picnic, or arrange for a group lunch at a restaurant along the route.

Beat the Heat
In some parts of the country, the name of the game isn’t finding the sunshine, but cooling off from triple-digit weather. Outings to water parks can be fun, but such an event might inadvertently exclude seniors and other clients and family members with mobility issues. Many areas have large (air conditioned) riverboat cruises which can offer dining and other recreation.

Consult weather reports while planning – not just for when to go, but also where. For example, if you are based inland and experiencing scorching temperatures, this heat wave might be drawing cooler weather along the coastline. In that case, a day at the beach might be a great escape!

Here’s another quick tip: Wherever you go, bring some bottled water and sunscreen for your clients. Make it fun and safe, and give your clients something to remember.

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Keeping Your Client Appreciation Events Interesting for Everyone

October 19, 2015

There is an unwritten social rule that we should be inclusive whenever possible. It’s important, then, to select events that will be interesting and compelling to the majority of your clients. Here are some tips for planning events with the widest audience in mind:

Ask Questions – This isn’t Perry Mason; nobody’s going to yell at you for asking leading questions. You should be taking the time to get to know your clients, anyway, with questions like “Do you (and your spouse) golf?”

Tip Your Hand – The easiest way to gauge interest is to just let the clients know what you are planning. “I’m thinking of having a skybox event at an NBA game this year and I want to know who’s interested. Does your family like basketball?” If they are in love with the idea, you’ll find out.

Vary Your Events – While you might do an annual Holiday party, avoid having the same event calendar every single year. For example: shredding parties are popular, but if you had one last year, you might not have as much enthusiasm another other this year.

We All Have Different Tastes – Of course many women love sporting events and many men enjoy the theater, but too much of one type of event might leave one spouse cold. Remember that you are cultivating a professional relationship with both partners.

Holiday Client Appreciation Event Ideas

November 20, 2013

In my previous blog post, I spoke to you about Client Appreciation Events and I mentioned Holiday-themed CAEs. Here are some more ideas for these events as you begin planning.

Traditional: Your clients and prospects will really appreciate a full-on holiday experience. If you have the resources, make the event seem like a Christmas card come to life. If you get snow in your part of the world, sleigh rides are unforgettable. Carolers in traditional Victorian garb give everyone a warm feeling, like the Charles Dickens story come to life. Even hiring a bus or limousine service to take everyone on a tour of the local Christmas lights after dinner can be a fun and enjoyable experience.

Let’s get out of the house: While winter’s a time for cozy homebody comforts, it’s also the middle of two major sports seasons. Think about a suite with your nearest NBA or NHL franchise. Or maybe a ski trip is more in line with your clients’ active lifestyles. Even renting a movie theater for a special screening of the latest blockbuster or a family favorite can be a nice surprise for everyone.

Honor everyone during the holidays: You should know your clients well enough to understand their various traditions and backgrounds… so introducing themes from several holidays to your event can make for an even more engaging and poignant evening, even for those who don’t share those traditions. You want to make sure everyone is recognized and honored, and that means more than just putting some inexpensive religious or spiritual objects/symbols in a corner… take time to learn the traditional greetings for each holiday your clients and prospects observe, and research their traditional foods and customs. If you’re based in a larger city, this is an absolute must, and it may prove easier than you think.

Food, glorious food: Regardless of what route you take, make sure that a quality meal is part of the event. Don’t be afraid to get creative and leave an impression. Remember that presentation is just as important as flavor, so make your expectations clear, whether you make use of a restaurant or caterers. If you hire musicians, make sure that their performance isn’t too loud or disruptive during the meal.

Beyond December: Don’t forget that holidays happen throughout the year. A Fourth of July barbecue… a Valentine’s Day concert… even a costume party on Halloween can be a fun and entertaining event for the people you do business with.