Posts Tagged ‘Holiday Cards’

Which Greeting Cards Should You Be Sending?

October 18, 2017

greeting

The answer is more complicated than you might think. Timing, as they say, is everything.

Sometimes the answer is obvious. For example: is there anything more ubiquitous in polite, professional society than the birthday card? Thank You cards should be on your list, too, and welcoming a new client calls for a specific sort of thank you card. (You should be sending a card to those who made the introduction, as well.)

But which Winter Holiday cards should you send? Well, that depends largely on who your clients are and what they value. However, if I were to select one card above all others, it would be the Thanksgiving card. Thanksgiving is a widely celebrated* holiday, commonly seen as the beginning of the “Holiday Season” in the United States. While Christmas, Hanukkah, and Kwanza are also associated with the winter holiday season, they also create a crush of mail.

A Thanksgiving card has the potential of making a big impact. Your clients probably expect a Christmas card, but that card will typically arrive amid a flood of other cards from family, friends, and other professionals like you. A Thanksgiving card is a thoughtful gesture that may stand out more, and allows you to express your gratitude for their business, while wishing them well through the coming holiday season. Of course, sending a card at Thanksgiving doesn’t mean that you should skip the other holidays – it’s merely a strategy to foster a greater connection between you and your clients and contacts.

Sending a card at Thanksgiving doesn’t mean that you should skip the other holidays – it’s merely a strategy to foster a greater connection between you and your clients and contacts.

A card to celebrate the New Year is also in order. A “Happy New Year” card is another great opportunity – not only to observe the Holiday, but to let clients know that you’re honored to be working with them for another year. (Many also choose to use this card as a reminder to schedule an annual review.)

Consider grouping your contacts into three Winter Holiday campaigns. Your “A” clients should receive three Winter Holiday cards… a Thanksgiving card, a Happy New Year card, and a December card (Christmas, Seasons Greetings, Happy Hanukkah, Happy Kwanza, etc.) Your “B” clients and prospective clients should receive a minimum of two Winter Holiday cards (Thanksgiving and Happy New Year, more if you’re able.) All other contacts should receive at least one card (but two is better). Select the occasion you feel is most appropriate.

Marketing.Pro offers beautiful full-color Winter Holiday cards for all these occasions (and more). Your Holiday cards can even be automated to send to the contacts you choose, on the dates you choose. Upload your contacts, select the design(s) you like best, and the system does the rest (sorting, stamping, sending.) You can even upload your own handwriting and signatures for a more personal touch.

What about eCards? Don’t. At least, not for the clients and contacts you value. eCards are largely deleted, while a physical greeting card is a tangible reminder that the relationship is one that you value. After all, if your relationship with a client isn’t worth the cost of some paper and a stamp, you have the wrong clients.

If your relationship with a client isn’t worth the cost of some paper and a stamp, you have the wrong clients.

Don’t be afraid to shake things up a bit with your holiday and greeting card practices! I recommend mixing it up each year with at least one unexpected card to ALL of your contacts. (An occasion like “Talk Like a Pirate Day” is a great example!) The cards you send should reflect the relationship that you want to have with your clients – an enduring and connected presence!

*Many Native American families do not celebrate Thanksgiving due to their cultural preferences. Some religions forego the celebration of certain holidays, including Thanksgiving. Know your clients and adjust your strategies to avoid making an error – be someone who serves the entire community.

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Holiday Cards

October 12, 2016

Holiday Card

Holiday cards are likely on your to-do list for the coming months. You probably make several connections with your clients through the year, but next to sending them a birthday card, this is the big one. As such, remember that sending a holiday card is always a personal gesture, one done out of kindness and in good spirits. So get involved and make it a reflection of you and the relationship that you have with your clients and business connections.

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