Posts Tagged ‘Internet’

Working From Home When the Big Snow Comes

December 13, 2017


The heavy weather is coming. While that may be big business for The Weather Channel, it’s not so great for getting to and from the workplace. Rather than risking the big commute, you might want to spend a day or two working from home, if you are able. Here are some rubber-meets-the-road ideas for when the highways are icy…

  1. Be sure that all your household work is done before focusing on business tasks. Get the laundry and the dishes finished in the morning or the night before. Seeing tasks in need of completion around the house might motivate you toward productivity of a different kind.
  2. Heavy weather can mean power outages, internet blackouts, and other disruptions of the tools we take for granted. If your power is out, make an effort to keep the day productive anyway. Reach out to nearby clients and contacts. Chances are they are snowed in, too. It’s a good opportunity to be neighborly, ask if they need a hand, or just catch up a bit. There may be volunteer opportunities in your vicinity that you could take part in, too.
  3. Social Media outreach is key. If folks have power and are at home, you can bet that they are going to be online. Today might be the day for an extra post or to find a couple of relevant articles to share.
  4. Catch up on the detail work. Since you’re unlikely to make a meeting, it would be a great time to update your contacts and consider how you’re going to be reaching out to them this year.

For those last two points, Marketing.Pro might be the best thing to happen to you on a Snow Day. All of your contacts in one easy-to-use interface. Why not sit down and schedule the next year’s worth of outreach? It’s simple with MarketingPro’s onboard automation tools and a huge library of content at your fingertips, including social media posts, letters, eNewsletters, financial articles, greeting cards, postcards, and more.


The Elections Are Coming! The Elections Are Coming!

November 16, 2015

Like many Americans, you probably have political and social views, and those you feel strongly about. You also know that, if you work with the public in a profit-making enterprise, there isn’t much benefit in expressing any of the views which may be divisive or partisan. Whether you skew right, left, or center, your political views are likely something that you keep to yourself, regardless of whether most of your clients or customers agree with you or not.

What do you do, then, if your personal or business social media presence has been hijacked by a political conversation? It doesn’t take much to light the fuse, especially as we go into the 2016 Presidential Election cycle, when so many more people are engaged in the political process.

It isn’t enough to simply avoid some topics. Financial professionals, to name one example, deal with topics that so frequently cross over with the world of politics.

Here are three ways to keep the peace on social media.

Lay down the law: You have a right to regulate the conversation in your social media presence and/or let your followers and friends know the “rules” for your feed. Post something that will end the conversation respectfully:

  • “I appreciate the opinions of everyone here, but respectfully ask that political conversations happen elsewhere.”
  • “I know these are issues that many feel passionately about, but I’d like my page to stay neutral when it comes to politics.”
  • “I feel like this thread has gotten a bit off topic. I appreciate everyone’s thoughts and opinions, but I’d rather steer clear of politics on my feed. I hope everyone understands.”

A private word: You will probably want to delete any comments of a political nature from your feed (possible on some platforms, but not others). A quick direct message explaining your actions and why you’ve taken them will soften the blow, especially if they are a current or potential client. If they are someone you work with closely, a telephone call might also be appropriate.

The banhammer: If a word to the wise proves insufficient, or if there are repeated incidents, the various social media platforms offer you options to ban or block certain users from posting or commenting.

Considering that we are still a year away from Election Day 2016, I hope that you won’t have to use these methods too often! Our political system is one of the things that makes our country great, but, like fireworks on the Fourth of July, you want to be careful where you set it off!

Getting the most out of Social Media

July 16, 2013

The Internet has taken over so many aspects of our lives that it’s hard for some to think of how we got along before its emergence. Of the many paradigms our society has explored with this amazing and versatile resource, social media may prove to be the most vital tool at your disposal. You’ve probably been thinking of new and different ways to use social media to build or enhance your experience with your clients and contacts.

Here are some tips for using three of the most popular social media platforms effectively – some basics that may help shape your own participation, or you can pass along to social media newcomers. This is, by no means, a complete list, but it may give you a leg up, as well as provoke some brainstorming of your own.

Twitter: Perhaps the most popular and widely-read of the social media formats. Twitter is used by celebrities, politicians, world leaders, and everyday people. But only using Twitter to get eyes on your website or tell them about your services is a little short-sighted. The philosophy of Twitter is interaction between people, so the person tweeting for your company may not be you, but they should be a trustworthy employee who knows your business, and can communicate well (meaning listening to the needs of subscribers as well as answering questions), because Twitter is a tool that lets you tap into the very zeitgeist itself! Pretty heady stuff, right? That’s why it’s important to have your Twitter presence cultivate a character, to literally be your voice in the wider world.

Facebook: While there are many individuals who use both Twitter and Facebook, there are those who favor one or the other.  If you’re wondering if you should be present on both platforms, the answer is: Yes! Where the “Twittersphere” allows you to engage anyone who takes part, Facebook is more community-oriented. This allows potential business contacts to see their friends interactions with you, whether they are posting on your business page, “checking in,” or just sharing information that you’ve posted. One aspect you will find particularly helpful are Facebook’s analytics, through which you can determine how much and how often the people who have “liked” you are truly interacting with your posts. These numbers can prove invaluable in telling you whether to stay the course or try something different.

LinkedIn: LinkedIn is a growing social network which doesn’t get the same attention as Facebook or Twitter, possibly because it’s designed for professionals. Clearly, it’s that difference that gives it an edge that should pique your interest. More than just posting interesting articles, it’s about building relationships with other professionals. There are also a number of interest groups you may want to explore, but don’t fall into the trap of only participating in those groups related to your business; you have a better chance of developing relationships with a wider variety of professionals if you spend time in groups that explore your own personal interests, not unlike the social clubs (fraternal orders, country clubs) that were once so prevalent. The Internet, and tools like LinkedIn, allow us to expand our community beyond our normal geographic limits, to the entire country or even the wider world.

Staying Topical: Part of your presence in any social network should include interesting and topical articles and news items; if you are a doing things on your own, or have an assistant with other pressing duties, finding interesting items can feel like a full-time job. This is doubled when you factor that many people working in financial fields must have all items, even social media posts, approved by compliance departments. A subscription to a service like our own can help alleviate that problem. We offer as many as 15 new social media messages per week. Subscribers with participating Broker/Dealers have the added advantage of their compliance department possessing the ability to review and/or approve the messages ahead of time. That’s saved time you can spend building relationships with individuals on the various social media platforms.

Every kind of business can take advantage of social media, but moving forward without an idea of how these platforms are best utilized can be as perilous as doing nothing with them at all. In time, building your social media profile can help you build on your business as well as give your potential clients and contacts an immersive and friendly way to approach you.